The purpose of the company is the care, design and promotion of the brand of companies; photography, graphic design, web design, online marketing, e-commerce; the development, updating and promotion of websites; advertising and consulting in the field of communication; media planning and online publishing. The company may also carry out all commercial activities, or of another kind, which are related to its social purpose or which are intended to promote it. The company may open branches and subsidiaries and participate in other companies or enterprises in Switzerland and abroad.