The company's purpose is the design, development, and provision of services, products, and solutions related to animal well-being and activities, particularly for dogs and their owners, as well as any related activities. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.