The company's purpose is the design, production, trade and distribution of jewelry, decorations and art objects, as well as the provision of consulting services and the trade of raw materials and other products in this field. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate and intellectual property rights. The company may also carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose.