The purpose of the company is to establish and maintain common brands for the shareholders. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies. It may acquire, manage and sell real estate and securities. It may carry out all commercial, financial and other activities that are connected with or may be conducive to the realization of its purpose. It may take out loans and grant them, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.