Marketing of rights, events of all kinds and individuals, as well as provision of PR, consulting and brokerage services in the areas of private business, sports, art, culture, politics and environment; can acquire, manage and exploit patents, licenses and manufacturing processes, exercise fiduciary functions and asset management, conduct trade, commission and financing transactions of all kinds, acquire, manage and exploit real estate, establish branches and subsidiaries in Switzerland and abroad, acquire participations in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to the aforementioned purpose.