The company's purpose is the operation of online businesses, as well as the import and export of all products and goods intended for consumption; the provision of consulting services in the field of import and export of products and goods intended for consumption, as well as all related activities. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and participate, in any form, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.