The company's purpose is commercial consulting and specialized marketing in the HBJO sector (high-end jewelry and watchmaking) as well as the purchase, sale, and distribution of watchmaking, jewelry, and luxury accessories products. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, carry out all operations, and conclude all contracts suitable for developing and expanding its purpose or related directly or indirectly thereto. It may acquire, encumber, manage, or sell real estate properties.