The company's purpose is to provide services in consulting, strategy, conception and design in marketing, communication and advertising; the company may establish branches in Switzerland and abroad and participate in other companies in Switzerland and abroad; may conduct business directly or indirectly related to its purpose; may acquire, encumber, sell and manage real estate in Switzerland and abroad; may arrange financing for its own account or for the account of third parties, grant loans, provide guarantees and other securities, as well as acquire, manage and exploit intellectual property rights.