The company's purpose is to operate hotels and restaurants, to broker and trade in such businesses, to provide consulting and services to the hotel and restaurant industry, and to trade in goods of all kinds. The company may acquire, manage and dispose of intangible assets and real estate, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and carry out all commercial, financial and other activities that are related to the company's purpose or are suitable to promote it.