The company's purpose is to manage an online commercial activity in the fashion sector, including the online purchase and sale of clothing, shoes, accessories and consumer products of any nature. The company may open branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, grant and take out loans from and to group companies, as well as conclude all business and contracts that are of a nature to promote the purpose of the company or that are directly or indirectly related to it, as well as acquire and invest in real estate properties also abroad.