The company's purpose is to procure, trade, distribute and dispatch goods of all kinds. Additionally, it aims to promote and distribute goods in online and print media, as well as to market its own brands and products in the field of goods trading. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.