The international trade in electronic consumer technology, in particular the import or purchase in Switzerland and the export or sale in Switzerland of such products, as well as the acquisition and transfer of designs, know-how, patents and licenses related thereto, with the option to establish branches and participate in the capital of similar companies in Switzerland and abroad, and to carry out any other activity directly or indirectly connected with the company's purpose. The company may also acquire, sell, hold, rent and manage real estate in Switzerland and abroad.