The company's purpose is to provide consulting services in the fields of innovation management, media development (photography, video, web) as well as development in the sports sector. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.