The company's purpose is to engage in all activities related to the creation, production, transformation, marketing, and promotion of artistic works, particularly in the fields of image, literature, music, and furniture; it may, in Switzerland and abroad, establish branches, participate in other companies, acquire all properties or real estate companies within the framework of its activity, acquire or establish companies with an identical or similar purpose, carry out all operations and conclude all contracts intended to develop its purpose or related directly or indirectly.