Promotion, production, purchase, sale and marketing of film, sound, multimedia and literary products, as well as provision of related consulting and management services. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, also arrange financing for its own account or for third-party account, and grant guarantees and warranties for subsidiaries and third parties.