The exercise of any activity in the artistic field. The company may also carry out any activity in the tourism and leisure sector, organize events, manage shops, carry out marketing, sponsoring, e-commerce, consulting and tour operating. The company may organize shows of all kinds and sports and cultural events. The company may hold participations in other companies and become the owner of intangible rights, in particular patents and trademarks. The company may carry out any activity connected with the social purpose. It may acquire, sell and manage real estate and companies. The company will mainly carry out its activity in Switzerland.