The company's purpose is to carry out urban redevelopment projects through urban art, graphic services related to communication/advertising in print and online, and the production of contemporary art works. The company may conduct financial transactions on its own account and on behalf of third parties, participate in other companies in Switzerland and abroad, as well as acquire, own, manage and sell real estate and movable assets in compliance with applicable legislation. The company may also carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose.