The company's purpose is to trade in natural cosmetics and accessories, as well as to trade in goods of all kinds and to import and export them. Furthermore, the company provides services in the areas of wellness, cosmetics, life coaching and consulting. The sale of cosmetic products takes place in the retail store as well as in the online shop. The company can take over or assign representations of all kinds as well as licenses from third parties. The company can develop and distribute its own cosmetic products.