The purpose of the association is to create, strategically manage and support a competence center at the interface between retail, gastronomy, tourism, politics, population, residents, property owners, associations, event organizers and administration. The association aims to ensure a coordinated and forward-looking development of the quality of stay in the center of Liestal among the aforementioned stakeholders and to achieve an increase in frequency in the shopping, residential and experience center Liestal. The association operates exclusively for public benefit and does not pursue any commercial or self-help purposes.