Manufacturing and selling of synthetic sapphire watch glasses and other materials; watch repair and replacement of watch glasses; trade of batteries. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, acquire or sell real estate (excluding activities prohibited by the LFAIE), carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.