The company's purpose is to operate accommodation establishments, event venues and restaurants, as well as to provide services in the hospitality industry. Furthermore, it aims to provide administrative services and trade in goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.