Trade in goods of all kinds, in particular in beer and other alcoholic and non-alcoholic beverages. Trade, design and production of clothing as well as lifestyle goods of all kinds. Acquisition, sale and management of real estate and land. Creation and maintenance of digital channels and online shops. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad.