The cooperative promotes the region in joint self-help, in harmony with the population and nature, as a holiday, sports and spa region, thereby providing a direct material benefit to the cooperative members active in tourism. As a self-help organization, the cooperative acts as a coordinator and mainly as the bearer of tourist infrastructure. To this end, the activity extends in particular to the construction and/or maintenance of facilities and institutions, as well as the organization and support of events of all kinds in the interest of the region's guests.