The core activity of ViniFlor encompasses three main areas:
1. **Wine Trade**: ViniFlor offers a selection of Italian and regional wines, specially chosen for customers. These wines can be purchased as gifts or for personal enjoyment.
2. **Floristry**: The company creates flower arrangements and floral designs for various occasions, such as gifts, room or table decorations.
3. **Event Organization**: ViniFlor offers the traditional wine cellar as a venue for corporate or private events, wine tastings, and exhibitions.