The import, export and wholesale and retail trade of wines, alcoholic and non-alcoholic beverages, as well as the organization of events in the luxury sector and all related consulting services. In general, the company may carry out all commercial, financial and property transactions and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it, excluding operations prohibited by the LFAIE. It may participate in companies or enterprises with a similar or other purpose and create branches in Switzerland and abroad, as well as grant and obtain loans or guarantees to associates or third parties.