The company's purpose is the distribution and trade of glasses, spectacle lenses, contact lenses and optical devices, as well as related services in Switzerland and abroad. It can establish branches and agencies in Switzerland and abroad, acquire or establish similar and related businesses, acquire or sell real estate in Switzerland within the framework of the main purpose and in accordance with the legal provisions, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company directly or indirectly, or which concern the investment and management of the company's assets.