The purpose of the company is product promotion, advertising, distribution, sponsoring, provision of personnel for events, preparation of events, as well as the purchase and sale of art objects. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.