The company's purpose is to provide services of all kinds in the sports sector, particularly in triathlon, multisport and other endurance sports, specifically in connection with the practice of performance and professional sports, as well as coaching and consulting athletes and companies in personal, sporting, mental and entrepreneurial aspects. In particular, it can market, exploit and acquire their individual rights and use them itself. The company can also establish branches and subsidiaries in Switzerland and abroad and participate in other companies. It can acquire, encumber, sell and manage real estate in Switzerland and abroad.