The purpose of the company is to trade in goods of all kinds, in particular animal feed and pet care products, as well as to provide coaching and marketing services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire and broker patents and licenses in Switzerland and abroad, as well as buy, sell, broker and manage real estate.