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DirectoryIT & CommunicationAdvertising AgenciesZugWebalyse Marketing & Consulting GmbH
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Webalyse Marketing & Consulting GmbH

Summary

About the company

Webalyse Marketing & Consulting GmbH is a consulting and implementation firm focused on digital analytics and marketing technology, providing services such as analytics implementation and reporting, A/B testing, personalization and marketing automation. Its offerings include tag management, data-layer design, GDPR/cookie-management, training and platform integrations (including Adobe Experience Cloud).

AI-generated
Offering

Products & services

Industry:Advertising Agencies
✓ Offered8
Digital Analytics
Digital analytics: implementation, support and further development of analytics setups, reporting and dashboards, tag management support, data layer concepts, QA, training and integration of third-party providers.
A/B Testing
A/B testing: consulting, execution and reporting for tests of content and improvements, technical support, as well as implementation of Adobe Target and Adobe Campaign.
Personalisation
Personalisation: audience targeting, segmentation, recommendations and personalised content, supplemented by consulting, technical support and implementation of Adobe Target and Adobe Campaign.
Marketing Automation
Marketing automation: automated communication chains, lead nurturing, automated workflows, reporting, tool implementation and setup of communication streams.
GDPR and cookie management platforms
GDPR and cookie management platforms: support for data protection and consent solutions, including TrustArc partner solutions, and implementation for compliant use on websites.
Hands-on trainings
Hands-on trainings: practical trainings for report creators and report readers in analytics and Adobe-/Google Analytics environments.
Online surveys
Online surveys: creation of custom surveys, analysis of responses and transfer of data to analytics tools.
Website auditing & testing automation
Website auditing and testing automation: custom-built website crawlers for automated testing and audits of websites, tailored to specific test requirements.
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Location

Untermüli 11
6300 Zug

At a glance

Legal form
Limited Liability Company
UID
CHE-116.263.847
Founded
2010 · 16 years
Last commercial register change
December 27, 2024
Employees
1 to 10

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