Import, export and production of as well as trade in beverages of all kinds, tobacco products, food, luxury food and accessories and gift items. May organize courses, seminars and other events, acquire, encumber, sell and manage real estate in Switzerland and abroad, enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it, establish branches in Switzerland and abroad and participate directly or indirectly in other companies in Switzerland and abroad.