The company's purpose is to trade, broker, import and export goods of all kinds, particularly in the field of advertising and gift items as well as textiles. Furthermore, it can offer consulting, support, marketing and sales support. The company can establish branches in Switzerland and abroad, participate in or establish other companies, as well as acquire or sell other companies. It can acquire, hold or exploit real estate and intellectual property rights. It can take out and grant loans, as well as provide guarantees and other securities. It can carry out all commercial and financial transactions that may be conducive to the realization of its purpose.