The company's purpose is the sale, purchase, brokerage, agency, and consulting in all areas, particularly in the field of cosmetics, body care products, and well-being, as well as perfumes. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all financial, commercial, industrial or other operations, and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it.