The company's purpose is the production, trade and distribution of goods and services of all kinds, in particular in the areas of music, events, art, textiles, sports and literature. The company may engage in related business activities, participate in other domestic and foreign companies or acquire and sell businesses or establish new ones. It may establish branches and subsidiaries in Switzerland and abroad and, in general, carry out all commercial, financial and other activities that are suitable to promote the purpose of the company. The company may acquire, hold and sell real estate and properties in Switzerland and abroad.