The company's purpose is to provide legal and business consulting, publishing, editing and writing, cultural events and activities, fashion design, manufacturing and sale of clothing, gift items and goods. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies.