Advertising, marketing and communication consulting and management of all business activities in Switzerland and abroad related to the operation of an advertising agency; operation of an advertising agency; development, production and implementation of advertising concepts as well as provision of all related services; may acquire or merge with similar or related companies and enter into any business transactions and conclude contracts that are suitable to promote the purpose of the individual company or are directly or indirectly related to it; acquisition, management, encumbrance and sale of real estate; participations.