The trade, production, import and export of all luxury products and accessories, in particular in the fields of watchmaking, cosmetics, perfumery, sports and all textile products, as well as the provision of all services, in particular in the field of design and graphics. In general, the company may establish branches in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, carry out all commercial, movable or immovable transactions and conclude all contracts that are suitable for developing its purpose or relating directly or indirectly thereto.