The company's purpose is to promote and market all sports and cultural activities and all converging operations, in collaboration with sister companies in Waterloo (Belgium), Seattle (USA) and companies being formed in other parts of the world. The company may carry out all commercial, financial or other operations, directly or indirectly related to its purpose. It may establish branches in Switzerland or abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts suitable for developing or achieving its purpose or directly or indirectly related to it.