The company's purpose is to hold, manage and sell participations as well as brand, patent and other intellectual property rights. The company may not sell or encumber brand rights without the consent of the general meeting of shareholders. It can establish branches and subsidiaries in Switzerland and abroad and conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.