The company's purpose is to prepare, book and organize trips as well as to promote tourism in general and all activities and products that depend on it directly or indirectly, including the publication of works. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly.