The company's purpose is to provide services in the field of organization and implementation of event events and gastronomy, in sponsoring, marketing, exploitation of personality rights and consulting for hotels and gastronomy in Switzerland and abroad. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company. Furthermore, it can also buy, mortgage or sell real estate.