The company's purpose is to provide services in the sports sector, in particular the care, consulting, representation and marketing of athletes in Switzerland and abroad, as well as the organization of sports and sponsorship events. Additionally, the company aims to trade in goods of all kinds. The company may acquire, encumber, sell, broker and manage properties in Switzerland and abroad, as well as establish branches and subsidiaries in Switzerland and abroad, and participate in similar or related companies, acquire or establish them. It may carry out all commercial, financial or other transactions that are related to the company's purpose.