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DirectoryBusiness & Technical ServicesMarket Research InstitutesZurichZaissenberger & Partner Marktanalytik GmbH
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Zaissenberger & Partner Marktanalytik GmbH

Summary

About the company

Zaissenberger & Partner Marktanalytik GmbH provides market research and data analysis services that combine qualitative and quantitative methods to reveal underlying psychological drivers. Offerings include focus groups, in-depth interviews, creative workshops, desk research, mystery research, representative surveys and data management.

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Market research
Comprehensive market research and analysis using qualitative and quantitative approaches, systematic data analysis and the derivation of decision-making knowledge for marketing and communication.
Qualitative research
Focus groups, in-depth interviews, qualitative telephone interviews and creative workshops to explore opinions, motives, reactions and psychological mechanisms of effect.
Quantitative surveys
Representative surveys and semi-structured to fully structured studies online, via CATI, CAPI and face-to-face (F2F), to measure attitudes, customer satisfaction and impact.
Market segmentation and target group analyses
Segmentation, target group analyses and exploration of specific target groups such as executives, physicians, investors, seniors, children and young people.
Advertising impact and advertising concept tests
Advertising campaign development, advertising concept tests, advertising material concept tests and advertising impact measurement for campaigns, messages and designs.
Product and packaging tests
Product concept tests, product development and packaging concept tests to assess acceptance, optimisation and further development of concepts.
Image and branding studies
Image and branding studies, as well as name, logo and quality label concept tests to analyse perception and brand impact.
Mystery research
Mystery research for covert observation and evaluation of services, processes and touchpoints from the customer’s perspective.
Desk research and data management
Literature and database research, market monitoring, data capture, processing and systematic preparation of research and market data.
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Location

Mainaustrasse 21
8008 Zurich

At a glance

Legal form
Limited Liability Company
UID
CHE-188.205.702
Founded
2014 · 12 years
Last commercial register change
October 22, 2020
Employees
1 to 10

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