Trade in watch accessories, particularly in straps (leather, metal, silicone, wood), watch batteries (sales & replacement), metal jewelry parts, as well as watch tools and further accessories. The company operates retail and wholesale, both through stationary and online channels (zeitkönig.ch). Further activities include export abroad, import of components, product development under own brand, cooperation with resellers, as well as participation in fairs and markets. Additionally, the company offers various services in the field of watch accessories.