The company's purpose is the manufacture, trade, import and export of watch products, paramedical products and high-precision parts, as well as all other related products. It may engage in any commercial and financial activity related to its purpose or which is conducive to achieving it. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies. It may grant loans or guarantees to shareholders or third parties if this serves its interests. It may acquire or sell real estate.