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DirectoryIT & CommunicationAdvertising AgenciesBubikonZutt & Partner AG
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Zutt & Partner AG

Summary

About the company

The core activity of ZUTT & PARTNER AG is the application of neuromarketing strategies to understand and influence customer emotions. The company develops concepts to identify the desired emotions of customers and integrate them into all touchpoints of a company, thereby emotionally influencing the decision for or against a brand. This includes conducting studies, developing strategies, and implementing design concepts to change customer emotions and experiences.

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Products & services

Industry:Advertising Agencies
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Neuromarketing consulting
Neuromarketing for research, strategy and design to capture customer emotions, compare brands and competitors, and improve decisions emotionally.
EmoCompass®
EmoCompass® for capturing sensations, desires, perceptions and feelings towards brands and competitors, without having to talk to people.
EmoCheck
AI-supported analyses of the emotional impact of marketing touchpoints such as campaigns, websites or POS, with comparison to the desired emotions from EmoCompass®.
EmoCosmetics
Studies on the emotional impact of cosmetic, care or sensory products along the skin-brain axis, before, during and after use.
Brand and product research
Studies to capture emotional responses to brands, products and touchpoints, including comparison between current states and target feelings.
Touchpoint analysis
Analysis of the emotional impact of campaigns, websites, POS and other client-experience touchpoints using comparison charts and adjustment recommendations.
Emotionalisation of brands and products
Science-based emotionalisation of brands and products through the transfer of best practices and insights from brain and emotion research.
Press

Media

July 1, 2026Media
Neuromarketing: Wie Markennamen klanglich wirken
persoenlich.com
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Location

Rosswiesstrasse 29
8608 Bubikon

At a glance

Legal form
Corporation
UID
CHE-107.928.978
Founded
1989 · 37 years
Last commercial register change
September 27, 2021
Employees
1 to 10

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