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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,194 companies indexed · Last updated: today
DirectoryBusiness & Technical ServicesManagement ConsultingSt. GallenCenter for Industrial Marketing St. Gallen AG
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Center for Industrial Marketing St. Gallen AG

Summary

About the company

The company CiM (Center for Industrial Marketing) supports other companies in professionalizing marketing and sales in the B2B sector. The core activity consists of developing and implementing tailored and future-proof B2B solutions to enable long-term profitable growth.

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Offering

Products & services

Industry:Management Consulting
LeadhubOutbound Leads by COHAGA

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Leadhub delivers verified contact details and decision-makers from over 750,000 Swiss companies — management, procurement, marketing, HR.

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Customer Management
Key account management and smart account management for large and small customers, with systematic customer handling and consistent alignment of collaboration.
CRM and Customer Analytics
CRM, 360° customer view, funnel management, and analysis and use of customer data along the buyer journey for marketing, sales and service.
Customer Interaction Models
Analysis of customer behaviour and configuration of situational interaction models for changing purchasing situations, delivery volumes and flexibility requirements.
Product Management
Assessment of competitive position, portfolio cleanup, structuring of products and services, bundles, counter-performance and revenue models.
Pricing
Development of individual pricing strategies for customers and markets, plus optimisation of prices and terms, including discounts, bonuses and standardisation.
Value Selling
Sales approach for clearly communicating customer value, presenting solutions instead of products, and supporting customer retention and new customer acquisition.
Market Performance
Market entry and market penetration, alignment of local and central sales units, sales excellence development, and control with cockpits and dashboards.
Channel and Partner Management
Analysis of sales channels and partner structures, definition of the channel mix, sales performance check, and alignment with the overarching sales strategy.
Marketing and Sales Alignment
Alignment of marketing and sales along the buyer journey with lead generation, qualification, content strategy, automation and team training.
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Location

Bionstrasse 5
9015 St. Gallen

At a glance

Legal form
Corporation
UID
CHE-460.108.459
Founded
2014 · 12 years
Last commercial register change
March 15, 2018
Employees
11 to 20

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