Drotax AG provides market research and price data for consumer goods and supplies data-driven products for monitoring prices, promotions and consumer behaviour. Services include data collection, data integration, hosting, reporting and training, and products such as ConsumerRadar, PromotionTracker, AdBooster and FlyerPool.
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Industry:Market Research Institutes
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Quantitative and qualitative price and consumption research; household panel, consumer panel and field sales force for analysing pricing, advertising and purchasing behaviour.
ConsumerRadar
Consumer panel for capturing and analysing behavioural data across the entire purchasing process; online KPIs on advertising contacts, contact quality and purchasing behaviour.
PromotionTracker
Data and reporting system for promotion prices, pricing and market transparency; supports planning, controlling and monitoring advertising and sales activities.
AdBooster
Digital amplification of offline and online advertising; supports advertising contacts, product launches, brand management and targeted placement of products and promotions.
FlyerBooster
Digital, location-based distribution of flyers and marketing materials; increases reach, reduces wasted impressions and supports targeted promotions in relevant areas.
FlyerPool
Digital archive for print media including flyers, inserts, daily newspapers, customer magazines and online promotions; media available as PDF back to 2003.
Data collection
Collection of pricing, assortment and competitive data in retail; analysis of target groups, sales regions and market potential.
Reportings
Custom analysis, statistics and reporting systems for strategic and operational planning, tracking as well as brand and business control.
Data integration
Integration of KPIs into data warehouses as well as ERP and pricing management systems.
Hosting
Operating data on our own data centre with a security concept and daily, fully automated backups.
Data currency
Daily, weekly or POS-specific data updates for current and transparent market information.
Trainings
Introductory and on-site trainings for working with the database systems.
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