The core activity of FERUS is the strategic development and activation of brands for holistic hotel experiences.
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Hospitality branding and activation
Brand strategy & market positioning, visual identity, service/product concept development, product, experience & service design, spatial branding, marketing and sales implementation for hotels and hospitality brands.
Brand strategy and market positioning
Brand strategy, market positioning, long-term direction, core DNA, narrative and roadmap development as foundation for brand decisions and interventions.
Visual identity and creative direction
Visual identity, creative direction, physical branding and environmental design for hospitality and other brands, aligned with the brand’s concept and guest experience.
Service and product concept development
Service/product concept development, briefs, custom product and service creation, and tailored experience design for brands and hospitality operators.
Experience design and guest journey
Customer experience design, guest experience development, rituals, interactions and touchpoints across the full hospitality journey.
Marketing, sales and go-to-market
Targeted marketing, campaign strategy, digital and social media strategy, go-to-market plans, full-service sales and marketing implementation, performance monitoring.
Brand partnerships and collaborations
Brand collaborations, partnerships and collaborations to extend visibility, influence and customer resonance across projects and touchpoints.
Digital infrastructure for hospitality brands
Digital infrastructure, platforms, tools and CRM setup to support brand operations, rollout and customer journey management.
Team onboarding, training and culture
Team onboarding, training and culture support for hospitality teams, aligned with the brand concept and guest experience.
Culture and storytelling content
Brand content, storytelling and editorial-style communication for hospitality and brand projects, including stories, interviews and reflections on the website.
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