The company's purpose is the creation, production, customization, purchase, and sale of watches, clothing items, and accessories, as well as consulting in these specific sectors. The company may open branches and subsidiaries in Switzerland and abroad, and collaborate with similar companies in Switzerland and abroad. The company may also acquire interests, shares, and participations in other companies in Switzerland and abroad. It may finally sell shares, bonds, and other participations, as well as carry out any activity directly or indirectly connected with the company's purpose.